Top Underrated Players Of Online Shopping Portals You Should Know
Online shopping is the best thing that has ever happen in the realm of retail industry. Not only has these online shopping portals made the life of customers easy, but has also given a great advantage to the many businesses and their sellers. No matter where you are in the world, you can easily scroll through your phone and order any services or items you may require at home. And, they will be delivered to you in a day or two’s time.
So, take a look at some of these lesser known online shopping portals in the ecommerce industry to swift you breath away and make shopping an affordable and less consuming task.
Tip: Start your own business with the help of these Biggest E-commerce Players of 2023. Make shopping more fun and adventurous affair.
.10 Online shopping portals you should use in 2023:
- Best for Affordable Products: Walmart
- Best for Shoe Shopping: Mirapodo
- Best for Sportswear: Secret Sales
- Best for Great Discounts and Offers: Temu
- Best for Newbie Businesses: Allegro
- Best for Daily Essentials: Target
- Best for Electronic Appliances: Tokopedia
- Best for Fashion Products: Miravia
- Best for Discounts and Offers: Fordeal Many Geos
- Best for Second-hand Products: Mercari
. Best for Affordable Products: Walmart
Walmart is one of the most renowned companies of America as it deals in various departments, namely electronics, groceries, fashion, beauty, home and so much more. The multinational online shopping portal offers items within reasonable prices and provides simpler modes of payment for a great user experience.
Apart from their online presence, the enterprise has over 12,000 offline stores in 28 distinct countries with a net worth of over $400 Billion. For individuals who hate going outside for shopping, Walmart works miraculously as they can easily place their orders online and continue with their lives.
International Presence
Walmart is a well-known global brand transforming the online shopping industry. The platform is available in the USA and Canada under the name of Walmart. It is also available in Mexico and Central America with the name of Walmart de Mexico or Centroamerica.
.Pros and Cons
Pros
- Availability of tonnes of categories and product varieties
- Cheap prices on all products
- Biggest employer and economy-contributor in the US.
Cons
- Might have unfriendly customer services
- The presence of Walmart affects the smaller businesses.
.Best for Shoe Shopping: Mirapodo
Overview:
Mirapodo is Germany’s biggest online shopping portal with a wide range of categories including local, premium and high-quality sports brands. The company has been part of the MYTOS GROUP from 2013 and have been doing good ever since. For sellers, who want to collaborate with the platform and enlarge their line of work, Mirapodo has various integration plans to set up their shops.
The platform might be known for its shoe collection, but does hold other substantial categories like fashion, sports and leisure, home decor and garden accessories. For those earning low-income salaries or simply want to spend less, the place even offers second-hand items that are in a pretty good condition.
International Presence
Mirapodo e-commerce platform caters specifically to the sellers and customers of Germany only. The enterprise’s primary focus is on increasing national sales instead of going global as of now.
.Pros and Cons
Pros
- Amazing outlet for online shopping, especially for shoe-lovers
- High-quality products
- A great space for merchants to sell and expand their business
Cons
- Deliveries might take longer than expected
- Customer service is not very apt for such a big company
.Best for Sportswear: Secret Sales
Overview:
Secret Sales is considered to be one of the most popular online shopping portals in the UK. With over 1000 global brands and several categories like fashion, beauty, home furnishings and technology, the enterprise offers men, women and kids collections altogether. After signing up, customers can avail from many seasonal or festival offers provided by the platform.
For sellers, Secret Sales is one such doorway that comes with benefits like loyal customer base and increased sales. The interface is very easy-to-use, so if you are a newbie, you can smoothly list your business with the platform and can take help from customer services to work through the process.
International Presence
The UK-based shopping platform is expanding its business by entering the global market. The emerging portal is making quite a buzz in the European market with its marketplace growing rapidly in Belgium and Netherlands.
.Pros and Cons
Pros
- High-end brands available on the website offering affordable products
- Easy and secure online shopping experience
- Great platform for business owners to establish their brand
Cons
- The platform is a bit complicated, so sellers need to do in-depth research to work.
- The delivery services lack management.
.Best for Great Discounts and Offers: Temu
Overview:
Temu is a Chinese online shopping portal that gained popularity rapidly because of its cheap prices and heavy discounts on almost all the products. The organisation’s strategy of giving free products to various customers along with their orders, helped quite a lot with the promotion of their app on social media channels.
The bargain prices offered by the app cuts the middleman and allows the vendors to directly sell their products to the customers. Also, the enterprise ships orders directly from China instead of creating a network of warehouses in other countries, which contribute to the lower costs. Temu offers categories like fashion and accessories, toys and games, arts and crafts, appliances and more.
International Presence
Temu is an international giant managed by a Chinese-based company called PDD Holdings Inc. The platform has a vast global network in countries like Australia, UK, USA, Canada, Europe, New Zealand, Mexico and Poland.
.Pros and Cons
Pros
- Low-priced products with heavy discounts
- Wide selection of products availability
- High customer satisfaction
Cons
- Delivery management is a big issue
- Because of cheap prices, the product quality is not very good
Overview:
The polish e-commerce platform started in 1999 with a small consumer base, has now evolved to be one of the most famous online shopping portals in the country. Allegro is such a high-resolution brand that it has surpassed platforms like Amazon or eBay behind in the Poland market. With the growing consumer base, the brand has started gaining seller’s attention across borders.
With so many amazing deals and tons of categories available, the platform is an excellent choice for beginner sellers. The newbies can easily register their businesses on the portal and will get enough help throughout the process from the Allegro team. Few categories that the enterprise supports are automotives, fitness, electronics, supermarkets and more.
International Presence
To widen their global presence and strengthen company’s market place, Allegro is acquiring Mall Group and WE|DO. With this move, they are preparing to cater the European customers and merchants and expand quickly across the region.
.Pros and Cons
Pros
- Great packaging and delivery services
- Easy-to-use platform for sellers
- Quick resolutions of product-related problems
Cons
- Tons of fraud sellers available on the site
- Very little information given about sellers, making them unreliable
.Best for Daily Essentials: Target
Overview:
Target is a massive store chain across America, covering almost all the generic category products at cheap prices. The company has over 1000 stores in the country along with a very strong online presence. From clothes to school supplies to gifting ideas, Target has it all. The brand also contributes to environment by leaving fewer to no carbon-footprints.
Since Target is such a big conglomerate, they have many warehouses with numerous products stored in them. And, to keep up with the ongoing trends and keep the collections fresh, there are many clear out sales, selling products at cheaper prices. This helps many wholesale companies in getting the stock at lower prices and reselling them to the customers.
International Presence
Being a US brand, Target has multiple stores and offices spread all across the country. The brand did enter the Canadian market but didn’t do very well and may not expand internationally anytime soon.
.Pros and Cons
Pros
- One of the biggest employers contributing to America’s economy
- Vast collections at affordable prices
- Offers great deals and discounts
Cons
- Might affect smaller businesses badly
- Lower product prices could lead to unrealistic demands
.Best for Electronic Appliances: Tokopedia
Overview:
Tokopedia is an enormous online shopping portal, situated in Indonesia. The platform serves specifically to the Indonesian market featuring millions of products sold by numerous merchants. Tokopedia started as a C2C marketplace but later added a B2C branch for businesses to collaborate and expand their product lines.
Apart from offering an online platform to the vendors, the Indonesian firm also helps them in handling marketing, logistics and fulfilment sectors. As a generic e-commerce platform, Tokopedia offers a variety of products covering all the genres from automotive products to kids toys and games. The firm even offers discounted coupons and offers for several fast food joints.
International Presence
Being an Indonesian brand, Tokopedia is still limited to the country only. It is one of the biggest e-commerce platforms in Indonesia allowing sellers a portal to sell and expand their businesses.
.Pros and Cons
Pros
- Most secure platform with guaranteed deliveries
- Sellers can freely market their businesses through various Tokopedia events
- Wide range of variety attracts a broader customer base, making it an excellent platform for sellers
Cons
- Setting up on the platform is quite a tricky task
- The platform hasn’t opened for overseas businesses yet to set up their shops
.Best for Fashion Products: Miravia
Overview:
Alibaba, the Chinese e-commerce conglomerate, is expanding its wings to enter the European market. With the launch of Miravia Spain, a new online marketplace connecting several brands and consumers altogether in one place. With categories available like home and garden, sports, fashion and lifestyle, electronics, travel and beauty, the platform is emerging quite popularly across country.
The online platform allows sellers a fantastic opportunity to increase their online presence and gain a new set of customer base that will help them expand. Miravia even offers various analytics and promotional tools to the merchants to record their sales and work with various marketing strategies.
International Presence
As the Chinese company, Alibaba, already caters to the global audience, their newly launched Miravia website only caters to European markets for now. The Spanish e-commerce platform delivers to all the countries across entire Europe.
.Pros and Cons
Pros
- Top-level brands offering medium to high range products
- Faster and secure payment options.
- Wide selection of product categories attracting a huge consumer base for sellers.
Cons
- Customers have to pay a delivery charge of €1.49 for standard home deliveries
- High competition for sellers
.Best for Discounts and Offers: Fordeal
Overview:
The global online shopping portal situated in the Middle Eastern Market is making quite a buzz in the customers. The site usually deals in the beauty, fashion and lifestyle sector but they have also incorporated other categories like electronics on the mobile app. As the name suggests, the company offers heavy discounts and coupons to the customers shopping from the website.
Fordeal offers free delivery across the GCC region if orders exceed $90, allowing customers a better shopping experience. As the website can be operated under multiple languages, accepts several currencies and offers global payment methods, it attracts a huge customer base from all across the globe.
International Presence
Fordeal is a global e-commerce marketplace but with a specific focus on the Middle Eastern market. The platform offers various deals and discounts to the customers according to their regions with the option of quicker deliveries.
.Pros and Cons
Pros
- The platform is very easy-to-use across different countries.
- Secure and super fast delivery services
- High-quality products
Cons
- The website is very confusing to explore
- The return process may take a while to get processed
.Best for Second-hand Products: Mercari
Overview:
Mercari is one of the best online shopping portals that lets sellers sell their products via a mobile application. It’s also pretty convenient for users to simply download the app and place their orders online, without going through the website fuss. The platform offers a plenty of products and services for gaming, sports, office supplies, fashion, home decor and more.
The platform allows sellers to sell used or second-hand clothes that are still in good condition at lower prices. They even let users donate their older clothes through the website to anyone who needs them. This feature further allows them to expand across the globe and connect with other countries.
International Presence
Mercari is a Japanese brand available only in Japan and the USA. The online marketplace lets sellers sell their products and expand their businesses all across the country but doesn’t prefer overseas shipments.
.Pros and Cons
Pros
- Lower seller fees with free listings
- Offers a wide selection of products
- Very easy-to-use platform
Cons
- The website is full of bugs and not very user-friendly.
- Heavy competition for sellers
.Final Comparison
Website | Categories | Unique Selling Point(USP) |
Walmart | Supermarket, Fashion, Home and Garden, Electronics, Automotive parts, Beauty, Sports, Gaming, Arts and Crafts, and Health and Fitness | Lowest Prices offered by the platform |
Mirapodo | Fashion, Accessories, Sports, Home Decor and Garden, and Second-hand products | Marketing strategies of the brand |
Secret Sales | Fashion, Accessories, Beauty, Home Decor, Gifting and Technology | High-quality products at affordable prices |
Temu | Fashion, Home and Garden, Electronics, Beauty and Health, Toys and Games, Arts and Crafts, Automotive parts, Sports and Leisure and Pet supplies | Ultra-competitive prices offered by numerous vendors |
Allegro | Electronics, Fashion, Supermarket, Home and Garden, Toys and Games, Beauty and Health, Sports and Automotive parts | Ease of selling with various tools and features to support merchants |
Target | Groceries, Fashion, Beauty and Health, Electronics, Sports, Toys and Games, Arts and Crafts, and Pet Supplies | Offering new and fresh deals everyday |
Tokopedia | Electronics, Fashion, Toys and Gaming, Beauty, Technology and Home and Garden | Building strong network between consumers and sellers |
Miravia | Beauty, Health and Fitness, Fashion, Home and Garden, Electronics, Supermarket, Toys and Sports | Mid-to-high range products at competitive prices. |
Fordeal Many Geos | Fashion, Accessories, Kids Toys and Games, Electronics and Automotive parts | Heavy discounts and best deals |
Mercari | Arts and Crafts, Books, Tools, Electronics, Fashion, Beauty, Sports, Handmade, Office and Pet supplies and Home and Garden | Selling new and used products at one stop |
Conclusion
Customers prefer online shopping as it is fun and very convenient, allowing them to order their chosen product or service under just a few clicks. With so many portals available, it could become tricky to determine which website to shop from. To solve your dilemma, we have curated a list of top 10 online shopping portals that offer amazing services to both consumers and sellers alike. So, sit back and enjoy shopping or selling from home. For more information, visit Pearoot.
FAQs
There are many platforms that offer lesser charges or are almost free for new businesses to sign up. Few of them are Craigslist, Amazon and Etsy.
Amazon is the most popular and commonly used online shopping portal all across the globe. The platform has been ranked no.1 in the e-commerce and shopping category in May 2023.
Yes, supermarkets put a priority on sustainability and ethical behavior. They strive to eliminate waste, encourage ethical sourcing, and aid local communities as they become more aware of their environmental impact. These supermarkets may focus on sustainable packaging options while providing organic, fair-trade, or locally sourced goods, and carrying out recycling and waste minimization programs. In order to promote ethical and sustainable practices throughout their supply chains, some well-known supermarkets participate in social responsibility initiatives, donate to charitable organizations, or collaborate with nearby farmers and suppliers.
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